You just got your paycheck and you're in the mood to spend some money. You take out your laptop and pull up your browser, beginning to peruse your usual haunts. You click through pages and pages on ASOS, Forever21, and Reformation; add a few "maybes" to your cart, and then ultimately decide that nothing's worth your hard-earned money this time around. It's called brand fatigue — and we have the solution.Of course, we love shopping our usuals, because they consistently deliver. But sometimes, you can feel yourself becoming victim to another "TODAY ONLY" sale or the endless merchandise cycle. Instead, how about you buy less and give some smaller, up-and-coming indie brands a shot? Sure, they won't be a "deal" like those $9.99 jeans you've been seeing around, but these are purchases that are higher quality, made with care, and are designs that no one else will have.
So, click on to shop the indie brands we're sure you'll love just as much as the mall stores you already frequent. Who knows — one of these might just be the next Zara.
If You Like:COS
You'll Love:Tosia
You go to COS for super-streamlined, contemporary trend pieces — and you can find that and more from Tosia, with some added details like "pierced" collars, unexpected slits, and gorgeous hardware. Expect the same structure and modern fabrics you love COS for, with a bit more of a feminine twist.
Tosia Waterwing Top, $295, available at Garmentory.
If You Like:Free People
You'll Love: Dôen
Imagine if Free People aged up from 18 to 28. That would essentially describe Dôen. Its gauzy, flowy tops and dresses feel as special and boho as something you'd buy from Free People, but are a bit more refined.
DôenColon Embroidered Gauze Dress, $280, available at Dôen.
If You Like: Zara
You'll Love:Cienne
For refined takes on sophisticated trends, look no further than Cienne, which is even ethically sourced right here in New York. We're eyeing these suspender trousers and all the other silky, flowy staples.
Cienne Mick Pant, $305, available at Cienne.
If You Like: New Balance
You'll Love:Diadora
It feels like a few years ago, New Balance became a "fashion" sneaker overnight. But there's a new It trainer that popped up on the likes of Susie Bubble and Chiara Totire(fashion stylist and assistant to Anna Dello Russo) during fashion week, and it's Diadora. You'll love the color palettes and the Italian-made quality — we promise.
Diadora Exodus, $189.50, available at Diadora.
If You Like:Pixie Market
You'll Love:Storets
Trends on trends on trends. That's what you can count on Pixie Market for — you can get all your off-the-shoulder tops, ruffles, and intentionally too-long sleeves in one place. But a similar online shop that's even more under the radar is Storets. If you've fallen for Pixie Market's quirky cuteness, you'll love Storets just as much.
Storets Venetian Affair Blouse, $72, available at Storets.
If You Like: Reformation
You'll Love: Curriculum
Spring and summer are approaching, which means it's time to stock up on sexy two-piece sets, dresses, overalls, and the like. Find those from plenty of up-and-coming labels all in one place at Curriculum, which'll have you totally addicted once you shop it for the first time.
Celeste Tesoriero Gingham Bralette, $45, available at Curriculum.
If You Love: Anthropologie
You'll Love:Penny Sage
For that "I just made you an Instagrammable breakfast with eggs from my own farm" Anthropologie vibe with a bit more of a fashion-forward, contemporary-feeling edge, check out Penny Sage. It's everything you love about Rachel Comey or Ganni, with a handmade feel and not-quite-luxury pricepoint.
Penny Sage Pas De Duet Cami, $320, available at Penny Sage.
If You Like: Everlane
You'll Love: I Am Not A Virgin
If you're an Everlane shopper, you don't just buy your basics from anywhere — you care about how your product is made, which is why you'll love the "eco-sexy" basics from I Am Not A Virgin. Its goals are to make impossibly comfy clothes and improve the environment. No one can argue with that.
I Am Not A Virgin Casual Black, $75, available at I Am Not A Virgin.
If You Like:Uniqlo
You'll Love: Atea Oceanie
You wear blazers and trousers more than jeans and a moto, and you bought every piece from the Uniqlo x Lemaire collab. Come right this way to Atea Oceanie. Its work-ready staples with a luxury feel will fit seamlessly into your closet.
Atea Oceanie Hutton Blazer, $610, available at Atea Oceanie.
If You Like: Forever 21
You'll Love:Style Mafia
Picture Forever 21, then take out all the basic fluff pieces, crazy graphic tees, and extra categories, like sleepwear and swim. You're basically left with the trend items. Style Mafia takes those and pushes them a bit further — think a hoodie with major, oversized sleeves à la Vetements, or tons offrayed-hem jeans. This is the kind of online shop we wish we could keep to ourselves.
StyleMafia Zadeh Set, $189, available at StyleMafia.
If You Like:Aritzia
You'll Love: INDEX
We get it — you're into minimalism. But for a minimalist-approved line that doesn't feel quite as mass market, check out INDEX. It's a cool-girl brand with a downtown feel, which totally makes sense when you find out the founder is also the design director at Assembly New York.
If You Like:Etre Cecile
You'll Love:Côme
You can't click through a street style slideshow without spotting one of Etre Cecile's slogan tees, but we're putting our money on french brand Côme to become the next blogger favorite, with its embroidered satin jackets and other Instagram-ready pieces.
Côme Embroidered Jacket, $433, available at Côme.
If You Like: H&M
You'll Love: Acler
We know H&M's prices are hard to beat, but when we saw this line from the former head designers of some of our favorite Australian brands, Cameo and Finders Keepers, we knew we had to save our pennies for these super high-fashion-looking pieces at a fraction of the luxury designer price point.
Acler Easton Top, $195, available at Acler.
If You Love: Urban Outfitters
You'll Love:ADER Error
Streetwear lovers, you'll want to direct your attention to this young brand. ADER Error's normcore-cool hoodies, caps, and bomber jackets will score you cool points.
ADER Error Unisex Hoodie, $141, available at ADER Error.
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