The only thing better than Anthropologie is more Anthropologie. Three times more to be exact, which is exactly what you get with the new giant Anthropologie concept stores opening up in California, Oregon, Pennsylvania, and Connecticut under the name Anthropologie & Co, according to Business of Fashion.
This department store-esque take on the clothing, home goods, and lifestyle brand kicks regular Anthros up a notch. For instance, the Anthropologie & Co that just opened in Walnut Creek in Northern California comes with a shoe salon featuring 350 styles, a beauty nook with over 800 products, and "design centres" accompanied by full-scale build-outs of different living spaces. It's a shopping lover's fever dream.
This is all thanks to the people at URBN, the parent company of not just Anthropologie, but other favorites like Urban Outfitters and Free People.
“We set it up across the street, mocked it up and liked what we saw. Then we invited some of our best customers from Manhattan to Washington, DC, to come in for a day,” said David W. McCreight, chief executive of the Anthropologie Group, on how they developed the idea. “We didn’t tell them what was going on. Had them walk and had them give feedback. The way they lit up, we knew we had something.”
And it's just getting bigger. On November 18th, another Anthropologie & Co. is opening up in the Stanford Shopping Center in Palo Alto, California. Not only will it have the amenities of the existing outposts, including bridal and garden centers, but it also comes with a restaurant from the Vetri Family dining group, which was acquired by URBN in early 2016.
Essentially, once you go to an Anthropologie & Co., the only reason to leave will be so you can come right back.
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