Despite her association with flamboyant fashion, WWD reports that Katy Perry has finally decided to add "designer" to her résumé.
Perry announced that she is teaming up with Hong Kong-based fashion-branding giant Global Brands Group on a line of footwear. Her ever-expanding beauty empire also includes a fragrance license with Coty, Inc. and her own collection of CoverGirl makeup.
Perry's fondness for fashion is no secret: she said that in an alternate universe, she would have been a stylist rather than a singer — and that she has a particular affinity for footwear.
“I have a two-car garage full of shoes and my dream is to bring personality shoes to the marketplace at an affordable price for women [ages] 16 to 40 or beyond,” she told WWD in an interview.
Perry said that she is inspired by designers like Charlotte Olympia, Sophia Webster, and Kurt Geiger, but wants her collection to be at a more accessible price point: between $59 and $299.
“I am always conscious of my audience. At my shows, I could jack up the ticket price for my peers, but I always have a price range available for that person who’s always been my fan. I didn’t grow up with any money and I was always getting by by the skin of my teeth, so affordable is just ingrained in me,” she explained to WWD.
Katy Perry Footwear will debut in January for spring 2017. Click through for a preview of her designs.
"This is a real creation, a 50-50 deal. I’m not doing it because of anything other than it’s my baby and I need someone to help me distribute it across the world," Perry told WWD.
Photo: Courtesy of Rony Alwin For fun--mag.com.
“No one’s calling it in for me, I’m calling it. I’m sure people would like things to come at certain projected times, but if it doesn’t feel right I’m not doing it," Perry said of her unique designs.
Photo: Courtesy of Rony Alwin For fun--mag.com.
These Rubik's-cube-inspired heels absolutely scream Katy Perry.
Photo: Courtesy of Rony Alwin For fun--mag.com.
Tasseled wooden clogs will be our spring dream.
Photo: Courtesy of Rony Alwin For fun--mag.com.
We need these bunny flats.
Photo: Courtesy of Rony Alwin For fun--mag.com.
The back of the heel is quite the place to put your third eye.
Photo: Courtesy of Rony Alwin For fun--mag.com.
“Listen, I’m no Anna Wintour, I’m no Karl Lagerfeld. I’m not of that world, but I watch it," Perry told WWD of her design inspiration.
Photo: Courtesy of Rony Alwin For fun--mag.com.Like what you see? How about some more R29 goodness, right here?
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