Photo: BFAnyc.com/REX/Shutterstock.The mystery of Lemonade is a mystery no more. Beyoncé revealed her new visual album on HBO.
After a week filled with hype and speculation, Lemonade dropped during the hour-long special on Saturday night.
Smart money had been predicting another video album, like Queen Bey’s self-titled 2013 release.
Lemonade became available on Tidal before the end of the HBO special.
The album and the special are just the latest moves in Beyoncé’s strategic approach to creating and releasing her new material and controlling both the medium and the message.
She doesn’t stick to convention. She didn't play it safe. She doesn’t need to; the Beyhive will swarm no matter the mode, medium, or message.
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