It may not get the buzz that New York, London, Milan, and Paris do, but Seoul Fashion Week isn't messing around. And not just because the show schedule is filled with young designers presenting innovative, otherworldly collections. The street style in the South Korean city is unlike any other: Here, color, pattern, and texture reign supreme — trends are adopted and reworked, and accessories, from hats and earrings down to bags and shoes, are taken very seriously. Plus, the aesthetics are so diverse — from streetwear and K-pop to tailored and kawaii — it seems that no two outfits are ever alike (that is, of course, unless matching is part of the look). Forget Fashion Month fatigue, because this dispatch of Seoul street style deserves an A+. What better reminder that getting dressed is supposed to be fun than an influx of florals, silky bombers, and cute accoutrements from one of the coolest sartorial capitals of the world?
Wearing a matching suit set may seem daring enough — but look how fun it is when it's adorned in quirky, colorful illustrations.
Hello, silky bomber of our dreams.
Yin and yang, Seoul Fashion Week edition.
Collar popped. Waist tied. Bag clutched.
Two playful takes on two old reliables: Trade in your classic black leather jacket for a colorful option (like a light pink), and give your jean jacket a special touch by adding some patches or pins.
Style muse: Justin Bieber.
When the whole crew nails that "model off-duty" look...
Athletic socks and platform heels? Now that's an unexpected combo we can get behind.
Get personal with your denim.
A purse practically made for the White Rabbit.
Is there anything more classic than navy and white sailor stripes?
Frayed denim and a sweatshirt that goes all in.
From the back, it's a shirtdress.
From the front, it's a lightweight, long-lined topper.
Just look how much colorful accessories pop when paired with an all-white ensemble.
Yes, you can coordinate your accessories to your outerwear.
Go bold with the beauty, neutral with the styling.
This would look just as cool on its own.
Graphic sweatshirts are a comfortable, low-maintenance way to really embrace your personal style.
So much color, so little time.
Get fancy with a tailored pair of jacquard trousers.
Dress up your favorite floral frock by pairing it with a structured blazer (that isn't black).
Seeing double.
Unstyling tip #8973289: Even your shoes can have accessories.
Next time you step out of the house, try wearing your bag as a low-hanging necklace.
Because your jacket is meant to hangoff your shoulders...
A classic bag in a contemporary shape.
Further proof that you shouldn't shy away from color this season.
A sporty, varsity-inspired spring jacket.
Yet another way to wear the dress silhouette of the season: the slip.
We're calling this look very Gwen Stefani circa 1997.
Give your short-sleeved button-up new life by wearing it open and over a simple black turtleneck.
When Moonrise Kingdommeets South Korea.
On days when you just don't know what to wear, a colorful pair of sunglasses can swoop in and save the day.
We're all about mixing metals, but this monochromatic silver look also does the trick.
Like what you see? How about some more R29 goodness, right here?
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